Nicole Silva at her bakery in Locust Grove, where every cupcake starts with the same passion that first began in her home kitchen.
LOCUST GROVE - Nicole Silva didn’t start out trying to build a bakery.
She was a teacher. A mom. Someone who baked for her kids, for her classroom, for the small moments that needed something sweet. “I just loved making things for people,” she said. “It was never about a business at first.”
But somewhere along the way, something shifted.
What started as baking at home slowly grew into something more. Orders turned into requests. Requests turned into a following. And before she fully realized it, Nicole had built something people were showing up for. Still, she didn’t see herself as a “professional baker.”
Not yet.
That changed when she stepped into a tent thousands of miles from home, competing on a national stage. After appearing on The Food Network’s The Great American Baking Show, Nicole kept going, eventually winning the network’s Christmas Cookie Challenge.
But even with the recognition, the heart of it never changed. “I’ve always wanted this to feel personal,” she said. “Not just like you’re buying something, but like you’re a part of something.”
Today, inside Crumbles by Nicole in Locust Grove, that feeling is still at the center of everything. It’s in the detail of every cookie, every cupcake, every carefully decorated treat that feels almost too beautiful to eat.
And it extends beyond the bakery itself.
Just a few doors down, Nicole has created a studio space where she teaches baking classes, sharing what she’s learned and inviting others into the process. “I want people to leave feeling happy,” she said. “That’s really it.”
Because for Nicole, this was never just about building a business. It was about creating something meaningful. And one cookie at a time, that’s exactly what she’s done.
Visit Crumbles by Nicole
📍 3988 GA 42, Locust Grove, GA 30248
📞 (678) 764 2340
🌐 https://www.crumblesbynicole.com/